LeCoultre, "Reverso", retailed by L. GÜBELIN in Lucerne. Made in the 1930's. Fine and rare, rectangular, Art Deco, stainless steel reversible wristwatch.
Case: Four-body, solid, polished, snap on reeded bezel, snap on case back with enamelled ANS monogram.
Matte black with painted luminous baton indexes, with round outer minute track. Luminous lozange hands.
Movement: Cal. 410, tonneau-shaped, rhodium-plated, fausses-côtes decoration, 15 jewels, straight-line lever escapement, bimetallic balance, self-compensating flat balance spring, index regulator.
Diameter: 23mmX 39mm Thickness: 9mm
The Reverso is the most iconic watch from the Jaeger-LeCoultre production and It is one of a handful of watches which have been in continuous production since the 1930's. It all started during the winter of 1930, while traveling in India, the LeCoultre salesman César de Trey attended a polo match at a club of British army officers. One of these officers, who had just broken the glass of his watch, challenged de Trey to create a watch robust enough to resist to a polo match.
César de Trey discussed the idea with Jacques-David LeCoultre, the then owner of the LeCoultre manufacture, who worked with Jaeger S.A. for the creation of the reversible case. René-Alfred Chauvot was the actual inventor of the unique slide and flip mechanism. The result was an elegant watch with a dial that could flip, protecting it from shocks while offering a case back with a generous surface that could be used for personalization.
Gübelin is one of Switzerland most famous watch retailer, selling Patek Philippe, Audemars Piguet and Jaeger-leCoultre under its own in-house brand name. Its story begins in 1854 with the opening of a small watchmaker’s shop in the Swiss city of Lucerne. Over time the business grew, moving to ever-larger locations in the city until finally settling in the prime site on the quay that still houses Gübelin’s Lucerne boutique today. Gübelin opened a branch in Geneva in the 1930's, followed by St. Moritz and Zürich ten years later. The company is considered one of the World most prestigious retailer.
This early Reverso is in excellent shape with a beautiful glossy dial with its original Radium markers and hands with a nice yellowish patina.