Rolex Day-Date “President” Ref. 1803/8, "Oyster Perpetual, Day-Date, Superlative Chronometer Officially Certified," Ref. 1803/8. center seconds, self-winding, water-resistant, 18K yellow gold wristwatch with day and date and a Rolex 18K yellow gold President bracelet and deployant clasp.
Case: three-body, polished, fluted bezel, downturned lugs, screw back, on a 18k gold Rolex President bracelet with folding clasp
Dial: White with applied yellow gold baton indexes and luminous dots, apertures for the days of the week and the date, outer minutes / seconds divisions. Luminous yellow gold baton hands.
Movement: Calibre 1556, rhodium-plated, oeil-de-perdrix decoration, 26 jewels, straight-line lever escapement, monometallic balance adjusted to temperatures and 5 positions, shock absorber, self-compensating free-sprung Breguet balance spring, Microstella regulating screws.
Dial, case and movement signed.
Size: Diam. 36mm, 13mm thick
Case No: 1865XXX
With Service Papers including service guarante from Rolex USA dated December 2013
The Rolex Day-Date model was launched at the Basel Fair in 1956, and has remained a reliable automatic, water-resistant wristwatch with a timeless design that has not changed much since its introduction more than 60 years ago. Featuring time, day, and date indication in a precious metal case, the Day-Date has everything one could want or need in a wristwatch if they had to choose just one.
The reference 1803 Day-Date was introduced in 1961, along with the references 1804 and 1806. The 1803 featured a case that was slightly smaller that previous references, and contained the new caliber 1555 movement.
In 1965, President Lyndon Johnson was photographed wearing a yellow gold Rolex Day-Date – although he was the second US President to wear a Rolex (Dwight Eisenhower being the first) he was the first to wear the Day-Date model with a particular bracelet style. In the mid-1960’s, Rolex began advertising the Day-Date as having the “Presidential” bracelet, designed for the Day-Date model. Later, in the 1980’s, Rolex began referring to the actual Day-Date model itself as the Rolex President in advertisements.
The present example of the Day-Date President is in excellent condition, with a crisp fluted bezel (typical of the 1803 reference) and case. Despite its all-gold case and bracelet, the very wearable size of 36mm makes the watch noticeable but not ostentatious. One of the most loved watch models by any brand, the Day-Date is instantly recognizable and has been the favorite wristwatch of world leaders and popular figures since its introduction.